Research

Three years of independent, nonpartisan research grounded in 20,000+ survey responses from mothers across all 50 states — informing policy, industry, and media.

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Insights across the core issues shaping families’ daily lives.

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Across three years of nationally representative research, consistent themes emerged in what U.S. families experience: family pressure, institutional trust, child wellbeing, and shared priorities across party lines. These themes are the foundation of the National Benchmark of U.S. Mothers, which now tracks them as five composite indices, wave over wave.

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Children’s Health, Safety, and Youth-Facing Environments

Nationally representative data show growing maternal concern about how youth-facing environments — including schools, digital platforms, and consumer products — are designed, governed, and regulated. Across these domains, concerns center on safety, accountability, and alignment with children’s developmental needs. Taken together, responses indicate declining confidence in whether current systems consistently prioritize child well-being. Tracking these signals over time provides early visibility into shifts in institutional trust, perceived safety standards, and expectations for governance — critical context as youth-facing systems evolve and oversight frameworks develop.

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AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Mothers' Views on the PROTECT Act and Youth Vaping Recommendations
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Mothers' Views on Big Business and Trust
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Mothers' Views on the U.S. Education Climate
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Child and Family Mental Health Access and Support

Nationally representative data show sustained concern among mothers about children’s emotional well-being, alongside elevated household stress. Across demographic groups, stress remains the most frequently cited obstacle to raising thriving families, and concern about youth substance use is consistently high. Many families report difficulty accessing timely and affordable mental health care. When systems are fragmented or financially out of reach, responsibility shifts back to households. Ongoing measurement in this domain provides early visibility into maternal stress trends, access barriers, institutional trust, and emerging risk signals — critical intelligence for health systems, insurers, educators, and philanthropic leaders designing responsive support structures.

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Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support
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Issues that Matter Most to Mothers
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Mothers' Views on the U.S. Education Climate
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The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Family Economic Security and Cost Pressures

Across healthcare, childcare, housing, food, and essential services, families report sustained financial strain as costs outpace income growth. In nationally representative Count on Mothers research, a majority identify stress and financial insecurity as primary barriers to raising thriving families. Beyond affordability alone, mothers report increasing administrative complexity across childcare, insurance, and basic services — raising the time and cognitive effort required to meet daily needs. Ongoing measurement in this domain provides early visibility into economic stress trends, trade-off behavior, institutional trust, and system-level friction — signals that influence healthcare utilization, education engagement, workforce participation, and long-term family stability.

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The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families
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Issues that Matter Most to Mothers
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Mothers' Views on the Bipartisan Childcare Package
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Mothers' Views on the House Bipartisan Paid Leave Working Group Framework
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The Impact of Childcare Costs on Families' Financial Security
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Shared Priorities and Cross-Partisan Alignment Among Mothers

Nationally representative data show that mothers demonstrate consistent alignment across political ideology, geography, age, and education levels on key issues affecting children and families. Agreement — often at supermajority levels — centers on affordability, safety, accountability, and long-term stability across healthcare, childcare, education, and youth-facing systems. In a polarized national environment, this degree of alignment represents a significant and measurable area of stability. Tracking cross-partisan consensus over time provides early insight into emerging pressure points, durable priorities, and opportunities for institutional action that resonate across demographic and political divides.

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AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Mothers' Views on Big Business and Trust
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Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support
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The Impact of Childcare Costs on Families' Financial Security
See Data Behind This Theme →

Research Library

Explore Count on Mothers reports — rapid polls and in-depth national studies.

Methodology
Count on Mothers conducts nationally representative research with U.S. mothers, weighted to reflect the population and reported in aggregate. Research is led by a PhD + MPH team. Findings have informed policy, industry, and media, and entered the Congressional Record on childcare, paid leave, and technology policy.
Rapid Poll

Issues that Matter Most to Mothers

From January through July 2024, Count on Mothers identified the issues mothers most want federal policymakers to address related to their children's health and safety. The two-stage study began with an open-ended question to mothers over six months, then tested the emerging themes through a structured follow-up survey of mothers across regions and the political spectrum. Five issues consistently rose to the top — substance use, abortion and reproductive health, healthcare access and cost, food access and nutrition, and childcare affordability — with striking consistency across geography, education, and ideology in both what mothers prioritize and the underlying stresses shaping family life.
July 31, 2024
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Rapid Poll

Mothers' Views on Big Business and Trust

In June 2024, Count on Mothers examined mothers' views on major industries and corporate accountability — identifying which sectors mothers find most concerning for families and capturing open-ended feedback directed at corporate leaders. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey measured industry-level concern, sentiment toward business leadership, and the institutional pressure points families navigate daily. Mothers showed strong cross-partisan alignment on deep mistrust of corporate decision-making, with consistent concern that profit is prioritized over children's safety and family well-being.
June 28, 2024
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In-depth

The Impact of Childcare Costs on Families' Financial Security

In May 2024, Count on Mothers examined how childcare costs and access shape U.S. families' financial security — including effects on savings, work hours, net income, career advancement, and long-term earning potential. Drawing on a national sample of mothers across regions and the political spectrum, the survey combined eight quantitative measures with an open-ended question inviting mothers to propose solutions. Findings show that childcare costs exert significant pressure on family finances, employment decisions, and long-term economic security — with patterns largely consistent across the political spectrum.
May 31, 2024
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Rapid Poll

Mothers' Views on the PROTECT Act and Youth Vaping Recommendations

In April 2024, Count on Mothers examined mothers' views on federal recommendations for regulating e-cigarettes — including provisions from the PROTECT Act and the Senate Permanent Subcommittee on Investigations' Youth Vaping Epidemic Report — a study requested by the Subcommittee, led by Senator Richard Blumenthal. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey captured firsthand experience with youth vaping and access to e-cigarette products. Mothers showed strong cross-partisan support for strengthened federal research, regulation, and enforcement to reduce youth e-cigarette use.
April 30, 2024
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