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New National Study

AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives

In-Depth
January 16, 2026

A National Study of Artificial Intelligence in Children’s Lives Across Home, School, and Social Contexts: Mothers Assess Risks, Transparency, and Safeguards. Conducted in collaboration with researchers at the University of Chicago and University College London, including Dr. Dana Suskind and Dr. Kaitlyn Regehr, this nationally representative study pairs survey data with open-ended responses to capture mothers’ firsthand observations, concerns, and expectations as AI becomes increasingly embedded in children’s learning, play, and social interactions.

  • Overwhelming majority of U.S. mothers support strong guardrails or limits for children: Only 6% believe AI is a net positive force and that children should simply “learn to use it.”
  • Mothers’ concerns are concentrated and consistent: more than half report concern about child exposure to unsafe or inappropriate content, confusion between human- and AI-generated interactions, and behavioral or social–emotional impacts.
  • A substantial transparency gap exists: 80% of U.S. mothers do not feel confident they understand how their child’s data are collected or used by AI systems, and 11% did not know data were being collected at all.
  • AI exposure is already institutionalized: children are encountering AI across home, school, and social environments—including widespread use on school-issued devices—often through platforms parents did not actively choose or can easily opt out of.
  • 25% of mothers of children ages 8–12 report that their child uses AI to accomplish tasks such as thinking, organization, and planning – functions that are central to the development of executive skills during this critical period of brain maturation.
  • Across political ideology, education level, and region, mothers overwhelmingly call for enforceable safeguards, including clear disclosure when children interact with AI, age-appropriate design, limits on data collection and use, and institutional accountability that does not rely on parental vigilance alone.

Topics

Insights across the core issues shaping families’ daily lives.

Family Finances

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Tech Safety & AI

Mothers believe tech platforms intentionally hook kids — and want guardrails now.

84% say social media algorithms “intentionally hook children.”

81% support mandatory safety-by-design standards.

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Education

Schools feel less safe, less responsive, and more stressful.

69% of mothers worry their child’s school is not emotionally safe.

63% say bullying incidents are ignored or inconsistently addressed.

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Healthcare Access

Healthcare costs destabilize families and delay needed care.

78% of mothers delayed care due to cost last year.

60% say premiums + deductibles cause ongoing stress.

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Tech Safety & AI

The cost of raising a family has become unsustainable.

Childcare causes financial insecurity in over half of U.S. families.

83% say grocery prices are a weekly hardship.

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Food Safety & Nutrition

Mothers feel alone in navigating food safety and misleading labels.

77% believe food companies mislead parents.

67% worry about chemical additives and contaminants.

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Mental Health

America’s kids are struggling — and mothers carry the load without support.

53% of U.S. mothers are very concerned about their child's mental health

51% are not able to care for their own mental health

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Industry Safety

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Health & Safety Impacts

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Across our 2024 and 2025 research, four focus areas consistently emerge—organizing the data into clear, evidence-based initiatives that reflect family pressures, system performance, and shared priorities among mothers nationwide.

Children’s Health, Safety, and Youth-Facing Environments

Many Environments and Institutions Shaping Children’s Lives Are Misaligned with Children's Health and Safety. Across school environments, digital platforms, youth-facing industries, and school food settings, mothers report concerns related to safety, accountability, and design priorities. These concerns include predatory marketing, youth products designed for addiction, and declines in confidence around school safety and food quality. Taken together, mothers’ responses suggest that many of these environments do not consistently protect or support children’s well-being.

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AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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The PROTECT Act and Recommendations from the Youth Vaping Epidemic Report
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Mothers' Views on Big Business and Trust
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The U.S. Education Climate
See Data Behind This Theme →

Child and Family Mental Health Access and Support

Families Are Carrying a Growing Share of the Mental Health Burden. Mothers report increasing concern about children’s emotional well-being alongside rising stress and time constraints within households. Stress emerges as the most frequently cited obstacle to raising thriving families, with substance use a top concern across demographic groups. When timely and affordable mental health care and support are difficult to access, families often find themselves managing complex emotional and behavioral challenges without adequate professional guidance or resources.

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Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support
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Issues that Matter Most to Mothers
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The U.S. Education Climate
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The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
See Data Behind This Theme →

Family Economic Security and Cost Pressures

The Cost of Being a Family Is Increasingly Unsustainable. Across healthcare, childcare, food, and basic living expenses, families face costs that continue to rise faster than incomes. Childcare contributes to financial insecurity for over half of U.S. families, limiting the ability to save for emergencies, education, or retirement, while rising private insurance costs and administrative burdens are associated with delayed care and poorer health outcomes. Taken together, these findings point to a growing mismatch between the costs families face and the financial resources and protections available to them.

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The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families
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Issues that Matter Most to Mothers
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The Bipartisan Childcare Package
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New Bipartisan Paid Leave Bill Framework
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The Impact of Childcare Costs on Families' Financial Security
See Data Behind This Theme →

Shared Priorities and Cross-Partisan Alignment Among Mothers

Mothers Represent a Broad Area of Common Ground in the U.S. Across political ideology, geography, age, ethnicity, and education levels, mothers show a high degree of alignment on the challenges families face and the priorities shaping children’s well-being. Agreement—often at supermajority levels—centers on affordability, safety, accountability, and long-term stability across childcare, healthcare, education, and youth-facing industries. In a polarized national context, mothers stand out as one of the largest groups with consistently shared priorities.

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AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Mothers' Views on Big Business and Trust
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Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support
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The Impact of Childcare Costs on Families' Financial Security
See Data Behind This Theme →
Our approach

Rapid Polls for Timeliness,
Studies for Depth

Our research combines rapid-response polling with in-depth, nationally representative studies, allowing us to capture mothers’ perspectives as issues emerge and to identify recurring patterns across topics and research cycles.

Rapid-Response Polls

Short, focused polls designed to provide quick, actionable data on emerging issues affecting families.

In-Depth Studies

Full-scale studies with larger samples, demographic breakouts, and qualitative insights woven into analysis.

Research Library

Explore Count on Mothers reports — rapid polls and in-depth national studies.

Methodology
Count on Mothers conducts nationwide surveys and qualitative research with U.S. mothers. Findings are analyzed and reported in aggregate to inform research publications and decision-making related to families.
Rapid

Issues that Matter Most to Mothers

From January through June 2024, Count on Mothers asked mothers nationwide to identify the single most pressing issue they wished policymakers would address related to their children’s health or safety. Findings from this open-ended question informed a follow-up survey conducted in July 2024 with 593 mothers across 49 states and the political spectrum. Results show striking consistency across geography, education, and ideology in the issues mothers prioritize, as well as in the underlying stresses shaping family life.
July 31, 2024
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Rapid

Mothers' Views on Big Business and Trust

In June 2024, Count on Mothers surveyed 650 mothers nationwide to identify industries they find most concerning for families and to gather open-ended feedback directed at corporate leaders. Mothers across political ideologies and regions expressed consistent concerns about safety, trust, and corporate accountability. Findings reveal broad, cross-partisan unease with how major industries impact children’s health, development, and family well-being.
June 28, 2024
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In-depth

The Impact of Childcare Costs on Families' Financial Security

In May 2024, Count on Mothers surveyed 1,048 mothers across 48 states and the political spectrum to examine how childcare costs and access affect family financial security. Mothers shared quantitative responses and open-ended insights based on firsthand experience. Findings show that childcare expenses and availability have significant, measurable impacts on household income, savings, and long-term earning potential across families nationwide.
May 31, 2024
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Rapid

The PROTECT Act and Recommendations from the Youth Vaping Epidemic Report

In April 2024, Count on Mothers surveyed 595 mothers across 49 states and a broad range of political ideologies to understand their views on federal recommendations for regulating e-cigarettes, including provisions from the Senate Permanent Subcommittee on Investigations report and the PROTECT Act. Mothers shared perspectives based on firsthand experience with youth vaping and access to e-cigarette products. Aggregated findings were shared with the Senate Subcommittee and the public to inform ongoing policy discussions. Overall, mothers across the political spectrum expressed strong agreement on the need for strengthened federal research, regulation, and enforcement to reduce youth e-cigarette use.
April 30, 2024
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