Independent, nonpartisan research informing policy, industry, and media, grounded in mothers’ experiences across all 50 states
Many Environments and Institutions Shaping Children’s Lives Are Misaligned with Children's Health and Safety. Across school environments, digital platforms, youth-facing industries, and school food settings, mothers report concerns related to safety, accountability, and design priorities. These concerns include predatory marketing, youth products designed for addiction, and declines in confidence around school safety and food quality. Taken together, mothers’ responses suggest that many of these environments do not consistently protect or support children’s well-being.
Families Are Carrying a Growing Share of the Mental Health Burden. Mothers report increasing concern about children’s emotional well-being alongside rising stress and time constraints within households. Stress emerges as the most frequently cited obstacle to raising thriving families, with substance use a top concern across demographic groups. When timely and affordable mental health care and support are difficult to access, families often find themselves managing complex emotional and behavioral challenges without adequate professional guidance or resources.
The Cost of Being a Family Is Increasingly Unsustainable. Across healthcare, childcare, food, and basic living expenses, families face costs that continue to rise faster than incomes. Childcare contributes to financial insecurity for over half of U.S. families, limiting the ability to save for emergencies, education, or retirement, while rising private insurance costs and administrative burdens are associated with delayed care and poorer health outcomes. Taken together, these findings point to a growing mismatch between the costs families face and the financial resources and protections available to them.
Mothers Represent a Broad Area of Common Ground in the U.S. Across political ideology, geography, age, ethnicity, and education levels, mothers show a high degree of alignment on the challenges families face and the priorities shaping children’s well-being. Agreement—often at supermajority levels—centers on affordability, safety, accountability, and long-term stability across childcare, healthcare, education, and youth-facing industries. In a polarized national context, mothers stand out as one of the largest groups with consistently shared priorities.
Our research combines rapid-response polling with in-depth, nationally representative studies, allowing us to capture mothers’ perspectives as issues emerge and to identify recurring patterns across topics and research cycles.
Short, focused polls designed to provide quick, actionable data on emerging issues affecting families.
Full-scale studies with larger samples, demographic breakouts, and qualitative insights woven into analysis.
Explore Count on Mothers reports — rapid polls and in-depth national studies.