Research

Three years of independent, nonpartisan research grounded in 20,000+ survey responses from mothers across all 50 states — informing policy, industry, and media.

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Topics

Insights across the core issues shaping families’ daily lives.

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Across three years of nationally representative research, consistent themes emerged in what U.S. families experience: family pressure, institutional trust, child wellbeing, and shared priorities across party lines. These themes are the foundation of the National Benchmark of U.S. Mothers, which now tracks them as five composite indices, wave over wave.

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Children’s Health, Safety, and Youth-Facing Environments

Nationally representative data show growing maternal concern about how youth-facing environments — including schools, digital platforms, and consumer products — are designed, governed, and regulated. Across these domains, concerns center on safety, accountability, and alignment with children’s developmental needs. Taken together, responses indicate declining confidence in whether current systems consistently prioritize child well-being. Tracking these signals over time provides early visibility into shifts in institutional trust, perceived safety standards, and expectations for governance — critical context as youth-facing systems evolve and oversight frameworks develop.

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AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Mothers' Views on the PROTECT Act and Youth Vaping Recommendations
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Mothers' Views on Big Business and Trust
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Mothers' Views on the U.S. Education Climate
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Child and Family Mental Health Access and Support

Nationally representative data show sustained concern among mothers about children’s emotional well-being, alongside elevated household stress. Across demographic groups, stress remains the most frequently cited obstacle to raising thriving families, and concern about youth substance use is consistently high. Many families report difficulty accessing timely and affordable mental health care. When systems are fragmented or financially out of reach, responsibility shifts back to households. Ongoing measurement in this domain provides early visibility into maternal stress trends, access barriers, institutional trust, and emerging risk signals — critical intelligence for health systems, insurers, educators, and philanthropic leaders designing responsive support structures.

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Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support
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Issues that Matter Most to Mothers
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Mothers' Views on the U.S. Education Climate
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The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Family Economic Security and Cost Pressures

Across healthcare, childcare, housing, food, and essential services, families report sustained financial strain as costs outpace income growth. In nationally representative Count on Mothers research, a majority identify stress and financial insecurity as primary barriers to raising thriving families. Beyond affordability alone, mothers report increasing administrative complexity across childcare, insurance, and basic services — raising the time and cognitive effort required to meet daily needs. Ongoing measurement in this domain provides early visibility into economic stress trends, trade-off behavior, institutional trust, and system-level friction — signals that influence healthcare utilization, education engagement, workforce participation, and long-term family stability.

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The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families
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Issues that Matter Most to Mothers
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Mothers' Views on the Bipartisan Childcare Package
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Mothers' Views on the House Bipartisan Paid Leave Working Group Framework
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The Impact of Childcare Costs on Families' Financial Security
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Shared Priorities and Cross-Partisan Alignment Among Mothers

Nationally representative data show that mothers demonstrate consistent alignment across political ideology, geography, age, and education levels on key issues affecting children and families. Agreement — often at supermajority levels — centers on affordability, safety, accountability, and long-term stability across healthcare, childcare, education, and youth-facing systems. In a polarized national environment, this degree of alignment represents a significant and measurable area of stability. Tracking cross-partisan consensus over time provides early insight into emerging pressure points, durable priorities, and opportunities for institutional action that resonate across demographic and political divides.

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AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Mothers' Views on Big Business and Trust
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Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support
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The Impact of Childcare Costs on Families' Financial Security
See Data Behind This Theme →

Research Library

Explore Count on Mothers reports — rapid polls and in-depth national studies.

Methodology
Count on Mothers conducts nationally representative research with U.S. mothers, weighted to reflect the population and reported in aggregate. Research is led by a PhD + MPH team. Findings have informed policy, industry, and media, and entered the Congressional Record on childcare, paid leave, and technology policy.
In-depth

AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives

In January 2026, Count on Mothers released findings from a nationally representative study of mothers across regions and the political spectrum on artificial intelligence's impact on children across home, school, and social settings — conducted in research collaboration with academic partners at the University of Chicago and University College London. Mothers assess potential risks, transparency gaps, and the need for institutional safeguards as AI becomes embedded in children's everyday environments. Findings describe a consistent message across political ideology, region, and education level: mothers are deeply concerned about AI's impact on children and overwhelmingly believe current deployments lack adequate protections.
January 16, 2026
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In-depth

Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support

In September 2025, Count on Mothers released findings from a nationally representative study of mothers across regions and the political spectrum on children's mental health needs, access to care, and family experiences navigating support systems. The study examines mothers' firsthand observations at home, in schools, and in healthcare settings to identify gaps in care and practical paths forward. Findings underscore the scale of unmet need, the central role of cost and insurance barriers, and the importance of school-based and family-centered solutions.
September 17, 2025
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In-depth

From the Heart of American Families: Assessing Mothers' Views on Recent Policy Actions

This report presents mothers’ views on early federal policy actions under the 2025 Administration, drawing on survey responses from 2,888 mothers across the United States collected between April and June 2025. Mothers rated their level of satisfaction and shared open-ended reflections based on lived experience. Findings reveal low overall approval, with economic pressures emerging as the dominant driver of dissatisfaction across political and regional lines.
July 15, 2025
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In-depth

The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families

In February 2025, Count on Mothers examined U.S. families' experiences with health insurance affordability, coverage, and access to care. Drawing on a nationally representative survey of mothers across regions and the political spectrum, the study addressed five core questions: who drives healthcare decisions, rates of denied and delayed care, the administrative burden on families, differences between private and public insurance experiences, and the health and financial consequences for families. Findings describe systemic challenges in the current health insurance landscape — particularly among families with private insurance.
February 24, 2025
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