Independent National Research on the Conditions Shaping U.S. Families.

Count on Mothers builds recurring, nationally representative research designed to establish durable indicators of maternal stress, institutional trust, and the economic and youth conditions shaping U.S. families.

Interested in serving as an Anchor Mom Advisor in your state? Learn about Anchor Mom Advisors.

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About Count on Mothers

Count on Mothers (CoM) is a national research and insights firm dedicated to systematically measuring the lived experiences, conditions, and priorities of U.S. mothers across regions, income levels, and political ideologies. We conduct recurring, nationally representative surveys and qualitative research designed to generate durable national indicators — translating everyday realities into structured insight for leaders shaping family policy, services, and systems.
Our work is grounded in methodological rigor and public transparency, ensuring that mothers’ perspectives are reflected accurately, responsibly, and at scale.

National Reach & Policy Relevance

Count on Mothers research has contributed to federal policy discussions and national public debate.
Our findings have been:
Requested by U.S. Senators and Representatives for submission to the Congressional Record
Entered into the official Congressional Record
Cited in congressional one-pagers and public statements
Included in official materials associated with federal hearings on childcare, paid leave, technology policy, and youth wellbeing.
Our research also informs foundations, industry leaders, and cross-sector coalitions working to strengthen systems that serve families.
By maintaining independence and consistent national methodology, Count on Mothers provides insight that institutions can rely on for credible, decision-relevant analysis.

Learn more about partnering with Count on Mothers.

From Lived Experience to National Insight

Mothers across all 50 states engage with Count on Mothers because they trust the integrity, seriousness, and independence of the work.
We blend nationally representative surveys with qualitative depth to capture both scale and context — producing public reports, executive briefings, and partner-ready analysis designed to inform measurable action.

When patterns emerge consistently across geography, ideology, and background, they become more than opinion. They become indicators — guiding leaders toward solutions grounded in lived reality.

What is count on mothers?

Count on Mothers is a data-driven legislative advocacy tool for mothers with the purpose of surveying mothers’ first-hand knowledge and using that information to impact policies that directly affect the well-being of families.

How does it work?

When a bill that could affect children or families is introduced to the House or Senate, Count on Mothers runs a survey to capture data that will help legislators understand how the legislation could impact American families.

Why does it matter?

Count on Mothers will provide a quick and easy tool for real-time data during a time-sensitive legislative process.

From our Community

Our voice is stronger together.

"A mother’s voice speaks not only for herself, but for our future. Count On Mothers understands that. And it's why I was so thrilled to jump in and help grow the voices of mothers where we need them most."

Gayle Gilman

Los Angeles, CA

"Data is power. I love the idea of the power of mothers. Imagine 90%+ of mothers stating that they know more than 1 child who died by suicide in the last year. Imagine the clarity that legislators cannot ignore if nonpartisan data shows X% of mothers state Y."

Bernardine Wu

New York, NY

"Mothers are an incredibly passionate and dedicated group. Individually we make a difference in the lives around us every day. Collectively, if we raise our voices, we can make a difference on a national level. Count on Mothers harnesses this potential."

Mimi Morningstar

CEO / Creative IT

Our People

We are focused on one purpose: putting real‑time, firsthand data from mothers into the conversations where consequential decisions are made. Through an ongoing program of nationally representative studies, we capture what families are experiencing right now and translate those findings into clear, actionable briefs for advocacy groups, newsrooms, lawmakers, and industry leaders. When mothers’ voices are in the room, policies, products, and practices align more closely, and safely, with what families actually need.

Contact us to get involved. Read our Founder Story.

The Team

Jennifer Bransford
Founder, CEO
Mother of three, Jennifer began her career in film and television. Trade-offs of new motherhood revealed the challenges moms face and how rarely their realities shape policy. She later partnered with researchers to design and implement a theory-based, safe-and-supportive school program in NYC that engaged parents. In 2022, committed to helping families thrive, Jennifer founded Count on Mothers, a research initiative for real-time data, turning moms’ experiences into decision-grade insights for advocacy groups, policymakers, industry leaders, and media.
Melissa Lawrence, MPH
Director of Data Science
Mother of two, Melissa is a data scientist passionate about using data to generate innovative solutions. Specializing in epidemiology and biostatistics, she has a strong foundation in understanding how statistical analysis drives actionable insights. As a data scientist at a biotechnology company, Melissa makes meaningful contributions through data-driven approaches. But all of this comes second to her most prized work, a one year-old and five year-old daughter.
Jennifer Brailsford, PhD
Director of Research
A new mother, Jennifer is an interdisciplinary scholar deeply committed to advancing child health and well-being through rigorous research and effective implementation strategies. After receiving a PhD in Medical Sociology in 2016, she has dedicated her career to bridging the gap between scientific discovery and real-world application. She's utilized her background to develop qualitative and quantitative research initiatives including study design, recruiting, analysis, and reporting.
Lauren Prentiss
Head of Strategy & Partnerships
Mother of two, Lauren brings more than 15 years of experience in global customer insights, research, and strategy. She has worked across agency, consulting, and independent settings to develop insight-led strategies and support organizations ranging from startups to long-established institutions, including public-sector partners. At Count On Mothers, she focuses on expanding impact through industry and sponsor partnerships and research briefings, helping ensure mothers’ lived experiences inform clear, decision-ready actions.

Anchor Mom Advisors

Anchor Mom Advisors are a nationwide group of mothers across the political spectrum who bring regional context and lived experience into our research. They advise on survey design, help interpret findings, and provide grounded insight into what families are experiencing locally.



Our nationally representative surveys ensure statistical rigor; Anchor Moms ensure our work stays rooted in real, everyday family life. Each is committed to making mothers’ firsthand knowledge visible in decisions affecting children’s safety, health, and well-being.

Learn about becoming an Anchor Mom Advisor.

New Release
AI & Child Safety:
Mothers' Views on a Rising Influence in Kids' Lives

We're grateful to the thousands of U.S. mothers who shared their firsthand experiences and perspectives. This national study was conducted in collaboration with Dr. Dana Suskind (University of Chicago) and Dr. Kaitlyn Regehr (University College London). Dissemination and advisory partners include MAMA (Mothers Against Media Addiction), Institute for Families and Technology, and Scrolling2Death.

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Work With Us

Partner with Count on Mothers

If the well-being of families and the trust of mothers matter to your organization’s decisions, we welcome a conversation about how independent, nationally representative research can help you listen more clearly and act with greater confidence.
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