As mothers go, so goes the nation.
That’s why we’re amplifying their voices—turning real insights into action for families across the U.S.

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New Report:
"The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families"


We surveyed over 6,000 mothers on their firsthand experiences with the health insurance industry. The results are startling.

Click below to download the report and follow @countonmothers on Instagram to receive future surveys, reports, and other community insights.

View the report!
Subscribe to our newsletter to join our growing community of mothers, participate in our latest surveys, and stay informed on policies that impact your family. Plus, access to raffles & giveaways from the Brands We Love!
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How it Works

By participating in our surveys and focus groups, your voice is added to the data we compile and share on a non-partisan basis with news organizations and legislators or industry leaders. We are committed to providing data to inform policymaking on issues that matter to you. We never share any personal information that you provide. The surveys you complete ask for your views based on firsthand experience on issues that inform policymaking or legislation that is currently being considered in Congress, specifically that affects children and families. Count on Mothers provides real-time, first-hand data and insights to guide decision-making. Each policy that we survey mothers on, across the country and political spectrum, is chosen based on what mothers want to address. Every mother is welcomed.

Our Methodology

We survey mothers across the political spectrum and all U.S. regions to compile data from a representative sample that reflects the nation’s demographic distribution. Count on Mothers utilizes mixed quantitative and qualitative methodologies including cross-sectional research surveys, open-ended question prompts, interviews, and focus groups to explore family needs. To ensure the voices of mothers across the political spectrum are heard, Count on Mothers employs purposeful, as well as snowball sampling to gather responses. Mothers are recruited through social media campaigns as well as word of mouth. Quantitative responses are analyzed using JMP®, Version 17.0.0. SAS Institute Inc., Cary, NC, 1989–2023. Qualitative responses are analyzed using an inductive grounded theory approach in which responses are grouped thematically. In depth reporting of results is published monthly on the Results page.

Our Impact

Count on Mothers provides data to inform decisions across federal policies and industries that impact children. We post policy data for the public to use and we partner with industry groups for the express purpose of ensuring that industry and government policymakers prioritize the health, safety, and well-being of children and families.

In the case of data on federal policies, when mothers agree across the political spectrum, that components of a bill under review would have a positive impact on their families, Count on Mothers endorses that bill. Click here for an example.

Our data can factor into almost every step of the legislative process represented here.

If you're a mother, we are eager to have your voice count! If you're a policymaker, you can receive the Count on Mothers Report. Join the count here!  

What is count on mothers?

Count on Mothers is a data-driven legislative advocacy tool for mothers with the purpose of surveying mothers’ first-hand knowledge and using that information to impact policies that directly affect the well-being of families.

How does it work?

When a bill that could affect children or families is introduced to the House or Senate, Count on Mothers runs a survey to capture data that will help legislators understand how the legislation could impact American families.

Why does it matter?

Count on Mothers will provide a quick and easy tool for real-time data during a time-sensitive legislative process.

From our Community

Our voice is stronger together.

"A mother’s voice speaks not only for herself, but for our future. Count On Mothers understands that. And it's why I was so thrilled to jump in and help grow the voices of mothers where we need them most."

Gayle Gilman

Los Angeles, CA

"Data is power. I love the idea of the power of mothers. Imagine 90%+ of mothers stating that they know more than 1 child who died by suicide in the last year. Imagine the clarity that legislators cannot ignore if nonpartisan data shows X% of mothers state Y."

Bernardine Wu

New York, NY

"Mothers are an incredibly passionate and dedicated group. Individually we make a difference in the lives around us every day. Collectively, if we raise our voices, we can make a difference on a national level. Count on Mothers harnesses this potential."

Mimi Morningstar

CEO / Creative IT

About Count on Mothers

We are a dedicated team with a mission to compile data that will inform how leaders prioritize our children and families when making decisions that affect their future. Our goal is to collect this important data from mothers and translate it into actionable insights for news organizations, legislators, and industry leaders. We do this monthly, one study at a time. Our voice is stronger together: Contact us to get involved. Read our Founder Story.

The Team

Jennifer Bransford
Founder
Mother of three, Jennifer is the founder of Count on Mothers, a data-driven initiative amplifying the voices of mothers to shape policies that support families. She previously worked in television and led several child-focused philanthropic projects. In 2017, she was invited to the U.N. by the First Lady to discuss bullying prevention after developing a successful safe and supportive schools program. Jennifer is committed to improving the conditions of raising children and making life better for mothers.
Melissa Lawrence, MPH
Director of Data Science
Mother of two, Melissa is a data scientist passionate about using data to generate innovative solutions. Specializing in epidemiology and biostatistics, she has a strong foundation in understanding how statistical analysis drives actionable insights. As a data scientist at a biotechnology company, Melissa makes meaningful contributions through data-driven approaches. But all of this comes second to her most prized work, a one year-old and five year-old daughter.
Maggie BenZvi
Director of Editorial
Mother of two, Maggie is a founding writer for Coffee or Die Magazine, where she reported on issues affecting the lives of service members and their families. She graduated from the University of Chicago with a degree in political science and has a masters degree from Columbia University in human rights. As a mother, she is passionate about childhood mental health and special education. Her favorite hobby is talking about the Buffalo Bills on her Youtube channel.
Dr. Jennifer Brailsford
Director of Research
A new mother, Jennifer is an interdisciplinary scholar deeply committed to advancing child health and well-being through rigorous research and effective implementation strategies. After receiving a PhD in Medical Sociology in 2016, she has dedicated her career to bridging the gap between scientific discovery and real-world application. She's utilized her background to develop qualitative and quantitative research initiatives including study design, recruiting, analysis, and reporting.
Julianne Hogan-Smith
Director of Media and Marketing
Julianne is a seasoned builder of engaged communities with a deep passion for social impact. As Co-founder of Citizen Scientist, Julianne translates complex data into actionable insights, empowering citizen-led solutions to global challenges and demonstrating the transformative power of collective action. Her previous work includes supporting the acquisition of a climate risk platform by S&P Global. At COM, Julianne is committed to ensuring mothers’ voices are central in shaping impactful policies.
Amanda Kanaga
Head of Partnerships
Mother of four, Amanda serves as CDO of The Nest Climate Campus in NYC. She has worked to scale environmental solutions through cross industry collaborations including private and public sectors, government, policy makers, media, and non-profits. Amanda served as CMO at PeopleOne Health and CRO at SparkPeople, a health technology and Saas platform. Amanda advises COM on business development.
Kimberlee Holmes
Advisor, Finance
Mother of a teenager who is now in college, Kimberlee is the president of Superior Bookkeeping and a dedicated mother. She is a passionate believer in the power of motherhood. Over her fifteen+ year career in business management and accounting, she has served on numerous boards and parent committees. As an exemplary accountant, Kim advises COM on accounting and management.
Elizabeth Marks
Advisor
Mother of four and a champion of the role of women in business and culture, Liz has been deeply involved in global politics and public policy. She staffed a Member of British Parliament in the House of Commons, and is committed to improving the lives of mothers and families. Over her thirty year career, Liz has provided strategic planning and development for brands, foundations, and creative/media agencies. Liz advises COM on development and programming.
Leonardo Cilmi
Advisor
Leonardo Cilmi is a digital product leader formerly at Facebook and currently at LTK. Before Facebook, Leonardo worked with The National Urban Technology Center, a non-profit dedicated to developing safe and supportive schools through its digital learning curriculum, as well as Artist's Teaching Art, another non-profit committed to teaching kids foundational life skills through art. Leo advises COM on product design and strategy.
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