From October 1st to October 10th, mothers across the nation are invited to join the National Walk for Mothers' Mental Health.
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Co‑create a survey with Count on Mothers to uncover what moms truly need, then translate those insights into clear guidance for policies, products, or programs that put family health, safety, and well‑being first.
Power one of our initiatives—from the Anchor Mom network and walking campaigns for mental health to restorative retreats that connect industry leaders and mothers meaningfully.
Become part of our trusted brand circle by prioritizing the safety, health, or well-being of families. Be spotlighted across our platforms and support the mothers across the U.S. who weigh in on surveys and focus groups.
October 2025 Maternal Mental Health Walk is inspired by Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support a Count on Mothers IRB‑approved national study sponsored by Inseparable. Insight becomes action through the nationwide walk co‑hosted with advocacy group, Chamber of Mothers. Local groups of moms will walk neighborhood loops across all U.S. regions, putting connection, community, and wellness visibly on the agenda for policymakers and journalists. An opportunity to pair credible data with a grassroots movement for both maternal and children’s mental health. Sponsorship packages include brand visibility on walk materials, co‑branded social toolkits, and user-generated content.
Pulse Check 2025 surveys more than 2,500 mothers, we examine mothers' views on which day‑to‑day factors most affect their children’s mental health, where families encounter the largest gaps in care and coverage, maternal mental health linkages, and what solutions mothers believe would make the greatest difference. Findings will be released in September 2025 with a public report; a roundtable conversation with Count on Mothers' Anchor Moms will follow to discuss the findings for podcasts and news coverage.
Children & the Rise of AI
This study will survey 2,000 mothers to understand how AI bots, tutors, smart toys, and algorithm‑curated media already play a role in and shape children’s learning and emotional well‑being. We will map perceived risks, opportunities, safety concerns, and the design features parents say would make AI tools genuinely helpful rather than harmful. Dr. Dana Suskind will collaborate on the survey, and findings will culminate in an actionable insight deck, policymaker briefing, and press toolkit.
Food, Stress & Mood
Set for Q1 2026 fieldwork, this mixed‑methods project examines the links mothers see between food quality and family mental health. A nationally representative survey (n≈4,000) will quantify how convenience foods, ultra‑processed snacks, and rising grocery costs correlate with maternal stress and children’s mood. Follow‑up diary interviews will capture day‑to‑day eating realities. Results will inform product developers and public‑health campaigns aiming to make nutritious eating easier—and emotionally calmer—for U.S. families.
Lalo not only creates safe, beautiful, and built to last mealtime, playtime, and bathtime essentials for babies and toddlers, they participate in campaigns to amplify the needs of moms for paid family leave.
Serenity Kids only uses ingredients without any antibiotics, added hormones, pesticides, fillers, GMOs, or major allergens... And they are advocates of paid family leave.
Once Upon A Farm provides organic snacks and meals for children of all ages. All of their products are organic, non-GMO project verified, contain no added sugar, and are free from artificial flavors, colors, and preservatives.
Tiny Organics are created by a team of neonatal nutritionists. They are committed to sustainable practices and solving new mothers' top concerns about food.
Bobbie is a baby formula company dedicated to prioritizing the health of kids and the mental health of mothers. They have been active in efforts to amplify childcare and paid family leave needs for families.
We love The Cat’s Pajamas because they’re owned by a husband and wife team who are deeply committed to reducing the company’s carbon footprint. Not to mention, they are the best-feeling sleepwear and exceptionally well-made.
In October, we partnered with Lalo, a company making safe, non-toxic products for babies and toddlers, for our Pulse Poll: Your Opinions on the Safe School Meals Act.
Participating mothers were entered into a drawing for The Chair by Lalo. We love The Chair for its versatile 3-in-1 functionality—it transitions effortlessly from a high chair at home to a booster seat for dining out and even a play chair for any setting!
We partnered with Tiny Organics, creators of freshly made, organic baby meals, for our 2024 End-of-Year Pulse Poll: Insights into American Mothers' Views on Baby Food Product Safety. Participating mothers were entered into a drawing for a free month of Tiny Organics meals, delivered right to their door!
We love Tiny Organics because it’s perfect for all babies, even the picky eaters, and a game-changer for moms with its convenient, ready-made design.
We love to partner with The Cat's Pajamas, a cozy luxury loungewear brand created by a husband-and-wife duo, for our Pulse Polls!
Stay tuned for months when participating mothers are entered into a drawing to win a pair of Woodside Pima Knit Pajamas from The Cat's Pajamas.
We love The Cat's Pajamas for their commitment to reducing their carbon footprint, upholding fair labor standards, and crafting high-quality loungewear that lasts.
