The National Benchmark of U.S. Mothers is a recurring, nationally representative read on the conditions mothers say shape their family's ability to thrive, and what families need, trust, and prioritize as a result. Founding members get the full depth beneath the public findings, and put it to work inside their own teams.
The Benchmark measures the conditions mothers identify as shaping their family's ability to thrive, and how families experience them: what they need, what they trust, and where they see risk. And because every finding can be cut by income, region, child age, ideology, and more, you see not just the national number but how differently those conditions land across families.
Count on Mothers is building index infrastructure: a fixed set of core questions, asked the same way wave over wave. One wave is a reading. Two waves are a trend. Three are infrastructure.
Founding members get the depth beneath the public toplines and the ability to act on it, delivered on a schedule they can plan around.
Full methodology, weighting sources, design effect, and effective sample size are published with every wave. Read the methodology.
Full methodology, weighting sources, design effect, and effective sample size are published with every wave. Read the methodology.
“Count on Mothers helped elevate the lived experiences of thousands of mothers into actionable insights for policymakers. We would recommend working with them to any organization seeking rigorous, high-quality national research that drives real impact.”
“As AI adoption accelerates ahead of regulation and research, it is critical that we understand what families are experiencing. Count on Mothers provided a vital national window into mothers’ perspectives at a pivotal moment.”
Each index measures a condition mothers have identified as directly shaping their family's ability to thrive. All five are scored on a 0 to 100 scale, measured the same way every wave, so the readings stay comparable over time.
Each finding can also be examined by subgroup: child age, child gender, number of children, mother's age, region, household income, education, work status, insurance type, race and ethnicity, and political ideology.
Subgroup figures follow standing cell-size rules and are not reported below an unweighted n of 50.
Count on Mothers applies structural safeguards across every engagement and every publicly released finding.
The research team alone decides the questions, the analysis, and the findings. Members can raise topics that matter in their field, but they never shape a result.
