Count on Mothers is a nonpartisan U.S. research and insights firm delivering real-time data on what matters most to America’s families.
We help policymakers, advocates, foundations, and industry leaders make informed decisions through rapid-response polling, national studies, and concise briefings.
We provide fast, clear, and actionable evidence on the issues shaping family life across the United States. Whether you need rapid polling, an in-depth study, or an expert briefing, Count on Mothers delivers rigorous, nationally representative insights grounded in mothers’ real experiences.
Partner with us to develop an in-depth research study focused on a key issue shaping the lives of U.S. mothers. Includes survey development, nationwide data collection, analysis, and optional qualitative components.
Full national survey
Comprehensive report + charts
Optional focus groups or roundtables
Early-access briefing for your team
Co-branded or acknowledged partnership
Fast, nationally representative insights for time-sensitive decisions. Ideal for legislative windows, media cycles, product and policy development, and emerging issues requiring immediate clarity.
National sample of U.S. mothers
10–14 day turnaround
Topline results + crosstabs
Optional insights memo or internal briefing
Private 45–60 minute briefings summarizing real-time trends, demographic differences, and issue-specific insights. Ideal for policymakers, foundations, journalists, and industry leaders seeking clarity on what families need.
Live, custom briefing
Key trends + data interpretation
Demographic breakouts
Q&A with the research team
Organizations choose Count on Mothers for rigorous methods, national reach, and real-time insights uniquely grounded in the lived experiences of U.S. families.
Nonpartisan & methodologically transparent
Clear sampling, weighting, and analysis standards used for every study.
National representation across all 50 states
Diverse mothers by region, ideology, race/ethnicity, education level, and family composition.
Fast-turn, real-time fielding
Insights aligned with legislative windows, cultural moments, and emerging issues.
Data that informs policy & media conversations
Findings used across congressional offices, coalitions, and national coverage.
Mission-driven & mother-powered
Combining rigorous research with authentic lived experience.
Whether you’re shaping public policy, developing programs, designing products, or communicating with families, Count on Mothers delivers data you can trust and insights you can act on.
Tiny Organics are created by a team of neonatal nutritionists. They are committed to sustainable practices and solving new mothers' top concerns about food.
Paperclip uses non-toxic materials that supports families’ safety and health. Also, their founder is a mother whose hands on approach cultivates trusted products and a trusting work environment.
Serenity Kids only uses ingredients without any antibiotics, added hormones, pesticides, fillers, GMOs, or major allergens... And they are advocates of paid family leave.
Once Upon A Farm provides organic snacks and meals for children of all ages. All of their products are organic, non-GMO project verified, contain no added sugar, and are free from artificial flavors, colors, and preservatives.
We love The Cat’s Pajamas because they’re owned by a husband and wife team who are deeply committed to reducing the company’s carbon footprint. Not to mention, they are the best-feeling sleepwear and exceptionally well-made.
Lalo not only creates safe, beautiful, and built to last mealtime, playtime, and bathtime essentials for babies and toddlers, they participate in campaigns to amplify the needs of moms for paid family leave.
