Research

Three years of independent, nonpartisan research grounded in 20,000+ survey responses from mothers across all 50 states — informing policy, industry, and media.

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Topics

Insights across the core issues shaping families’ daily lives.

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Across three years of nationally representative research, consistent themes emerged in what U.S. families experience: family pressure, institutional trust, child wellbeing, and shared priorities across party lines. These themes are the foundation of the National Benchmark of U.S. Mothers, which now tracks them as five composite indices, wave over wave.

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Children’s Health, Safety, and Youth-Facing Environments

Nationally representative data show growing maternal concern about how youth-facing environments — including schools, digital platforms, and consumer products — are designed, governed, and regulated. Across these domains, concerns center on safety, accountability, and alignment with children’s developmental needs. Taken together, responses indicate declining confidence in whether current systems consistently prioritize child well-being. Tracking these signals over time provides early visibility into shifts in institutional trust, perceived safety standards, and expectations for governance — critical context as youth-facing systems evolve and oversight frameworks develop.

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AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Mothers' Views on the PROTECT Act and Youth Vaping Recommendations
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Mothers' Views on Big Business and Trust
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Mothers' Views on the U.S. Education Climate
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Child and Family Mental Health Access and Support

Nationally representative data show sustained concern among mothers about children’s emotional well-being, alongside elevated household stress. Across demographic groups, stress remains the most frequently cited obstacle to raising thriving families, and concern about youth substance use is consistently high. Many families report difficulty accessing timely and affordable mental health care. When systems are fragmented or financially out of reach, responsibility shifts back to households. Ongoing measurement in this domain provides early visibility into maternal stress trends, access barriers, institutional trust, and emerging risk signals — critical intelligence for health systems, insurers, educators, and philanthropic leaders designing responsive support structures.

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Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support
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Issues that Matter Most to Mothers
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Mothers' Views on the U.S. Education Climate
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The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Family Economic Security and Cost Pressures

Across healthcare, childcare, housing, food, and essential services, families report sustained financial strain as costs outpace income growth. In nationally representative Count on Mothers research, a majority identify stress and financial insecurity as primary barriers to raising thriving families. Beyond affordability alone, mothers report increasing administrative complexity across childcare, insurance, and basic services — raising the time and cognitive effort required to meet daily needs. Ongoing measurement in this domain provides early visibility into economic stress trends, trade-off behavior, institutional trust, and system-level friction — signals that influence healthcare utilization, education engagement, workforce participation, and long-term family stability.

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The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families
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Issues that Matter Most to Mothers
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Mothers' Views on the Bipartisan Childcare Package
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Mothers' Views on the House Bipartisan Paid Leave Working Group Framework
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The Impact of Childcare Costs on Families' Financial Security
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Shared Priorities and Cross-Partisan Alignment Among Mothers

Nationally representative data show that mothers demonstrate consistent alignment across political ideology, geography, age, and education levels on key issues affecting children and families. Agreement — often at supermajority levels — centers on affordability, safety, accountability, and long-term stability across healthcare, childcare, education, and youth-facing systems. In a polarized national environment, this degree of alignment represents a significant and measurable area of stability. Tracking cross-partisan consensus over time provides early insight into emerging pressure points, durable priorities, and opportunities for institutional action that resonate across demographic and political divides.

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AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Mothers' Views on Big Business and Trust
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Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support
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The Impact of Childcare Costs on Families' Financial Security
See Data Behind This Theme →

Research Library

Explore Count on Mothers reports — rapid polls and in-depth national studies.

Methodology
Count on Mothers conducts nationally representative research with U.S. mothers, weighted to reflect the population and reported in aggregate. Research is led by a PhD + MPH team. Findings have informed policy, industry, and media, and entered the Congressional Record on childcare, paid leave, and technology policy.
In-depth

Insights into American Mothers' Views on Baby Food Product Safety

This report examines mothers’ concerns about heavy metals and other contaminants in baby and toddler food, drawing on a national survey conducted in collaboration with the Clean Label Project. Nearly 1,000 mothers across the U.S. shared how they assess infant food safety, their awareness of legislative efforts such as California’s AB 899, and where they seek trusted information. Findings show widespread concern about food contaminants, strong support for transparency and regulation, and a notable gap between mothers’ concern and their awareness of existing policy initiatives.
November 29, 2024
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Rapid Poll

Mothers' Views on the Safe School Meals Act

In October 2024, Count on Mothers examined mothers' views on the Safe School Meals Act, federal legislation introduced in the U.S. Senate in September 2024 to strengthen FDA food safety standards for school meals. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey evaluated the bill's six main provisions — FDA limits on heavy metals, bans on pesticide residues, restrictions on harmful packaging chemicals, food additive reevaluation, grants for farmers and manufacturers to transition to safer practices, and mothers' trust in current FDA standards.
October 31, 2024
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Rapid Poll

Mothers' Views on the U.S. Education Climate

In September 2024, Count on Mothers examined mothers' views and firsthand experiences with U.S. public schools, including school enrollment patterns, trust in teachers and administrators, perceptions of school environment, and interest in switching school types. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey captured five core dimensions of mothers' relationship to public education and an open-ended question on the most important problem to solve in their district's public schools. Mothers reported broadly positive views of public schools alongside specific, persistent concerns — most prominently bullying, safety, and administrative accountability.
September 30, 2024
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Rapid Poll

Mothers' Views on the Bipartisan Childcare Package

In August 2024, Count on Mothers examined mothers' views on two bipartisan, bicameral childcare bills introduced by Senators Katie Britt (R-AL) and Tim Kaine (D-VA) — the Childcare Availability and Affordability Act and the Childcare Workforce Act. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey evaluated proposed increases to the Child and Dependent Care Tax Credit, expanded Dependent Care Flexible Spending Accounts (FSAs), and employer tax credits — alongside firsthand experience using these benefits and assessments of which policy mechanisms would most effectively support families.
August 30, 2024
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