We collect information in three primary ways:

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• Information you provide directly. When you subscribe to our newsletter (The Count), register for an event, request a research briefing, apply to become an Anchor Mom Advisor, or participate in a Count on Mothers survey, we collect the information you submit — which may include your name, email address, state of residence, age range of your youngest child, and demographic information relevant to research participation.

• Survey responses. When you participate in a Count on Mothers survey, we collect the responses you provide. Survey responses are analyzed and reported in aggregate. Individual responses are not published or shared with third parties in a form that identifies you.

• Automatically collected information. When you visit our website, we and our service providers may collect standard technical information including IP address, browser type, device type, pages visited, referring URL, and general location derived from IP address. This information is collected through cookies, pixels, and similar technologies.

We use the information we collect to:

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• Conduct and publish nationally representative research on U.S. mothers and families, including the recurring National Benchmark of U.S. Mothers;

• Send our newsletter (The Count), research updates, event invitations, and other communications you have opted into;

• Operate, maintain, and improve our website and research programs;

• Verify survey participation eligibility and maintain the integrity of our research panel;

• Respond to inquiries and requests for briefings or partnership information;

• Comply with legal obligations and protect the rights and safety of Count on Mothers, our participants, and the public.

Count on Mothers publishes research findings in aggregate form through reports, briefings, our website, our Substack publication, and partner channels. We do not publish or share individually identifiable survey responses. Aggregated findings may be shared with institutional subscribers, policymakers, journalists, and the general public.

When we conduct research in collaboration with academic, institutional, or media partners, those collaborations are governed by written agreements that preserve the confidentiality of individual participants and the independence of our research methodology and findings.

• Newsletter unsubscribe: Every newsletter email includes an unsubscribe link. You can opt out at any time.

• Survey participation: Participation in Count on Mothers surveys is always voluntary. You may decline to answer any question or withdraw at any time without penalty.

• Access, correction, and deletion: You may request access to the personal information we hold about you, request correction of inaccurate information, or request deletion of your information by emailing us at the address below. We will respond consistent with applicable law.