We collect information in three primary ways:

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• Information you provide directly. When you subscribe to our newsletter (The Count), register for an event, request a research briefing, apply to become an Anchor Mom Advisor, or participate in a Count on Mothers survey, we collect the information you submit — which may include your name, email address, state of residence, age range of your youngest child, and demographic information relevant to research participation.

• Survey responses. When you participate in a Count on Mothers survey, we collect the responses you provide. Survey responses are analyzed and reported in aggregate. Individual responses are not published or shared with third parties in a form that identifies you.

• Automatically collected information. When you visit our website, we and our service providers may collect standard technical information including IP address, browser type, device type, pages visited, referring URL, and general location derived from IP address. This information is collected through cookies, pixels, and similar technologies.

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We use the information we collect to:

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• Conduct and publish nationally representative research on U.S. mothers and families, including the recurring National Benchmark of U.S. Mothers;

• Send our newsletter (The Count), research updates, event invitations, and other communications you have opted into;

• Operate, maintain, and improve our website and research programs;

• Verify survey participation eligibility and maintain the integrity of our research panel;

• Respond to inquiries and requests for briefings or partnership information;

• Comply with legal obligations and protect the rights and safety of Count on Mothers, our participants, and the public.

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Count on Mothers publishes research findings in aggregate form through reports, briefings, our website, our Substack publication, and partner channels. We do not publish or share individually identifiable survey responses. Aggregated findings may be shared with institutional subscribers, policymakers, journalists, and the general public.

When we conduct research in collaboration with academic, institutional, or media partners, those collaborations are governed by written agreements that preserve the confidentiality of individual participants and the independence of our research methodology and findings.

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We work with third-party service providers that help us operate our website, newsletter, and research programs. These may include:

• Survey hosting and panel providers (for example, SurveyMonkey and Centiment);

• Email service providers (for example, Brevo);

• Website hosting and analytics providers (for example, Webflow, Google Analytics, and Meta's measurement tools);

• Payment processors (where applicable for institutional subscriptions).

These providers are permitted to use your information only to perform services on our behalf and are contractually obligated to protect it.

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Our website uses cookies and similar technologies to support site functionality, measure performance, and understand how visitors engage with our content. You can control cookies through your browser settings. Some parts of the site may not function properly if cookies are disabled.

• Newsletter unsubscribe: Every newsletter email includes an unsubscribe link. You can opt out at any time.

• Survey participation: Participation in Count on Mothers surveys is always voluntary. You may decline to answer any question or withdraw at any time without penalty.

• Access, correction, and deletion: You may request access to the personal information we hold about you, request correction of inaccurate information, or request deletion of your information by emailing us at the address below. We will respond consistent with applicable law.

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Count on Mothers conducts research with adult mothers and caregivers about their own experiences and observations, including about their children. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Residents of California and certain other U.S. states have specific rights regarding their personal information, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale or sharing of personal information. Count on Mothers does not sell personal information. To exercise any of these rights, contact us at the email address below.

We maintain reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No system is perfectly secure, however, and we cannot guarantee the security of information transmitted to or from our website.

Count on Mothers is based in the United States. If you access our website or participate in our research from outside the United States, your information will be processed in the United States under U.S. law.

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will be communicated through our website or by email where appropriate.

Questions about this Privacy Policy or our data practices can be sent to:

Count on Mothers

9854 National Blvd., Suite #526

Los Angeles, CA 90034

Email: research@countonmothers.org

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