Mothers' Views on the PROTECT Act and Youth Vaping Recommendations
April 30, 2024
Rapid Poll

In April 2024, Count on Mothers examined mothers' views on federal recommendations for regulating e-cigarettes — including provisions from the PROTECT Act and the Senate Permanent Subcommittee on Investigations' Youth Vaping Epidemic Report — a study requested by the Subcommittee, led by Senator Richard Blumenthal. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey captured firsthand experience with youth vaping and access to e-cigarette products. Mothers showed strong cross-partisan support for strengthened federal research, regulation, and enforcement to reduce youth e-cigarette use.

Related themes:

Family Economic Security and Cost Pressures

Where mothers agree across political lines

  • 78% of mothers support authorizing the CDC to invest $500 million over five years in research and education to reduce youth e-cigarette use.
  • Broad cross-partisan agreement on restricting flavored e-cigarettes that promote youth initiation — support ranged from 86% among very conservative mothers to over 97% among very liberal mothers.
  • 87%–91% of mothers support updating federal marketing regulations to reflect current advertising and promotional practices for age-restricted products.
  • Over 80% of mothers support Congressional assessment of social media age-gating tools and stronger company-level protections for minors.
  • Mothers identified specific access concerns: easy access to vaping products, inadequate ID checks, and purchases through adults — alongside calls for stronger education and enforcement.

Source: Count on Mothers, Mothers' Views on the PROTECT Act and Youth Vaping Recommendations, April 2024. Nationally representative survey of U.S. mothers, n=595, weighted across political ideology and region. Study requested by the U.S. Senate Permanent Subcommittee on Investigations, led by Senator Richard Blumenthal. Research led by a PhD-credentialed researcher and an MPH data scientist.

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Methodology
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Count on Mothers conducts nationally representative research with U.S. mothers, weighted to reflect the population and reported in aggregate. Research is led by Jennifer Brailsford, PhD, Director of Research, and Melissa Lawrence, MPH, MS, Director of Data Science. Full methodology, weighting sources, and field dates are published with every study.

Findings have been requested by members of Congress on technology policy, childcare, and paid leave, and cited in congressional briefings on technology policy.
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