Issues that Matter Most to Mothers
July 31, 2024
Rapid Poll

From January through July 2024, Count on Mothers identified the issues mothers most want federal policymakers to address related to their children's health and safety. The two-stage study began with an open-ended question to mothers over six months, then tested the emerging themes through a structured follow-up survey of mothers across regions and the political spectrum. Five issues consistently rose to the top — substance use, abortion and reproductive health, healthcare access and cost, food access and nutrition, and childcare affordability — with striking consistency across geography, education, and ideology in both what mothers prioritize and the underlying stresses shaping family life.

Related themes:

Shared Priorities and Cross-Partisan Alignment Among Mothers

  • Five issues consistently rise to the top — substance use or abuse, abortion and reproductive health, healthcare access and cost, food access and nutrition, and childcare affordability and quality — as the most pressing issues affecting families nationwide.
  • At least 8 in 10 mothers report concern about substance use or abuse in their family or community — the most widely shared issue in the sample.
  • Healthcare, food, and childcare cause widespread stress. Roughly 7 in 10 mothers say healthcare issues have caused stress or harm in their family; 77% cite food access, cost, or nutrition as a major concern; and at least 6 in 10 report stress related to childcare access, cost, or quality.
  • Financial stress is the most common underlying barrier across families. Across open-ended responses, financial stress emerged as the single most frequently cited barrier — regardless of family size — followed by work-life balance and flexible employment challenges.
  • Shared emotional strain across ideologies. Mothers across political backgrounds expressed a common feeling of falling short — financially, emotionally, or socially — highlighting shared pressure despite differing circumstances or beliefs.

Source: Count on Mothers, Issues that Matter Most to Mothers, July 2024. Two-stage study: open-ended responses collected from the Count on Mothers community panel (January–June 2024), followed by a nationally representative survey of U.S. mothers, n=593, weighted across political ideology and region (July 2024). Research led by a PhD-credentialed researcher and an MPH data scientist.

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Methodology
Count on Mothers conducts nationally representative research with U.S. mothers, weighted to reflect the population and reported in aggregate. Research is led by a PhD + MPH team. Findings have informed policy, industry, and media, and entered the Congressional Record on childcare, paid leave, and technology policy.
Rapid Poll

Issues that Matter Most to Mothers

From January through July 2024, Count on Mothers identified the issues mothers most want federal policymakers to address related to their children's health and safety. The two-stage study began with an open-ended question to mothers over six months, then tested the emerging themes through a structured follow-up survey of mothers across regions and the political spectrum. Five issues consistently rose to the top — substance use, abortion and reproductive health, healthcare access and cost, food access and nutrition, and childcare affordability — with striking consistency across geography, education, and ideology in both what mothers prioritize and the underlying stresses shaping family life.
July 31, 2024
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Rapid Poll

Mothers' Views on Big Business and Trust

In June 2024, Count on Mothers examined mothers' views on major industries and corporate accountability — identifying which sectors mothers find most concerning for families and capturing open-ended feedback directed at corporate leaders. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey measured industry-level concern, sentiment toward business leadership, and the institutional pressure points families navigate daily. Mothers showed strong cross-partisan alignment on deep mistrust of corporate decision-making, with consistent concern that profit is prioritized over children's safety and family well-being.
June 28, 2024
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In-depth

The Impact of Childcare Costs on Families' Financial Security

In May 2024, Count on Mothers examined how childcare costs and access shape U.S. families' financial security — including effects on savings, work hours, net income, career advancement, and long-term earning potential. Drawing on a national sample of mothers across regions and the political spectrum, the survey combined eight quantitative measures with an open-ended question inviting mothers to propose solutions. Findings show that childcare costs exert significant pressure on family finances, employment decisions, and long-term economic security — with patterns largely consistent across the political spectrum.
May 31, 2024
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Rapid Poll

Mothers' Views on the PROTECT Act and Youth Vaping Recommendations

In April 2024, Count on Mothers examined mothers' views on federal recommendations for regulating e-cigarettes — including provisions from the PROTECT Act and the Senate Permanent Subcommittee on Investigations' Youth Vaping Epidemic Report — a study requested by the Subcommittee, led by Senator Richard Blumenthal. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey captured firsthand experience with youth vaping and access to e-cigarette products. Mothers showed strong cross-partisan support for strengthened federal research, regulation, and enforcement to reduce youth e-cigarette use.
April 30, 2024
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