Issues that Matter Most to Mothers
Rapid

From January through June 2024, Count on Mothers asked mothers nationwide to identify the single most pressing issue they wished policymakers would address related to their children’s health or safety. Findings from this open-ended question informed a follow-up survey conducted in July 2024 with 593 mothers across 49 states and the political spectrum. Results show striking consistency across geography, education, and ideology in the issues mothers prioritize, as well as in the underlying stresses shaping family life.

July 31, 2024
Related themes:

Shared Priorities and Cross-Partisan Alignment Among Mothers

  • Five issues consistently rise to the top:
    Mothers most frequently identified substance use or abuse, abortion and reproductive health, healthcare access and cost, food access and nutrition, and childcare affordability and quality as the most pressing issues affecting families.
  • Substance use is the top concern nationwide:
    At least 8 in 10 mothers report concern about substance use or abuse in their family or community, making it the most widely shared issue across the sample.
  • Healthcare, food, and childcare cause widespread stress:
    Roughly 7 in 10 mothers say healthcare issues have caused stress or harm in their family, nearly 77% cite food access, cost, or nutrition as a major concern, and at least 6 in 10 report stress related to childcare access, cost, or quality.
  • Reproductive health is a critical but more polarized issue:
    Nearly 80% of mothers view abortion and reproductive health as a critical issue, though views vary more by political affiliation than on other topics.
  • Financial stress is the most common underlying barrier:
    Across open-ended responses, financial stress emerged as the single most frequently cited barrier, regardless of family size, followed by challenges related to work-life balance and flexible employment.
  • Shared emotional strain across ideologies:
    Mothers across political backgrounds expressed a common feeling of falling short—financially, emotionally, or socially—highlighting shared pressure despite differing circumstances or beliefs.

This report focuses on information Count on Mothers collected from January 2024 through June 2024 — the pressing issue each respondent wished to be addressed by policymakers, the last question on every survey. We compiled the results to find out the top five issues and then designed an instrument to probe deeper into these areas in July 2024. A total of 593 Mothers residing in 49 states and from a representative sample across the political spectrum provided feedback based on their first-hand knowledge. Regarding the political background of the survey respondents, the sample closely reflects the U.S. breakdown of political ideology among women according to Gallup. 16% identified as very conservative, 20.1% identified as conservative, 33.9% identified as moderate, 15.9% identified as liberal and 12.5% identified as very liberal, and 1.7% identified as other. After analyzing Mothers’ opinions from the survey, we take this aggregate data and share it with industry leaders, policymakers, and the public so they are educated on Mothers’ firsthand experiences.

Research Library

Explore Count on Mothers reports — rapid polls and in-depth national studies.

Methodology
Count on Mothers conducts nationwide surveys and qualitative research with U.S. mothers. Findings are analyzed and reported in aggregate to inform research publications and decision-making related to families.
In-depth

New Bipartisan Paid Leave Bill Framework

In February 2024, Count on Mothers surveyed 722 mothers across 48 states and a broad range of political ideologies to understand their views on the House Bipartisan Paid Leave Working Group Legislative Framework. Mothers shared perspectives grounded in their firsthand experiences with unpaid and limited paid leave. Aggregated findings were shared with the House Bipartisan Working Group, policymakers, and the public to inform deliberations on paid leave policy. Overall, mothers across the political spectrum viewed the framework favorably and expressed broad support for establishing a national paid leave program.
February 29, 2024
View Report →
Rapid

Secure the Border Act (S.2824)

In January 2024, Count on Mothers surveyed 785 mothers across 47 states and a broad range of political ideologies to understand their views on the Secure the Border Act. Mothers shared perspectives based on their lived experiences and concerns related to family safety and well-being. Aggregated findings were shared with Congressional legislators to inform deliberations on the bill and its underlying policy issues. Overall, mothers expressed mixed views on the legislation, with majority support for several individual components and notable variation by political ideology.
January 31, 2024
View Report →
Rapid

GOSAFE Act (S.3369)

Count on Mothers research examined mothers’ views on the GOSAFE Act and its potential impact on the safety, health, and well-being of children and families. Survey results show strong overall support for the bill, particularly among moderate and liberal mothers, alongside more mixed views among conservative mothers. Interviews highlight shared concern about gun violence affecting children and communities, with differences emerging around how best to address the problem.
December 31, 2023
View Report →
In-depth

Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)

During October 2023 and November 2023, 263 Mothers from 43 states and a range of political perspectives completed a survey and shared their views on KOSA. For the qualitative study, 7 Mothers from conservative, moderate, and liberal backgrounds participated in a 1-hour web-based focus group in November 2023 to discuss their experiences related to children, families, and social media, including their perspectives on two separate but related bills, Kids Online Safety Act (KOSA) and Kids Off Social Media Act (KOSMA).
December 15, 2023
View Report →
Interested in commissioning research or receiving a briefing?
Partner With Us