Issues that Matter Most to Mothers
July 31, 2024
Rapid Poll

From January through July 2024, Count on Mothers identified the issues mothers most want federal policymakers to address related to their children's health and safety. The two-stage study began with an open-ended question to mothers over six months, then tested the emerging themes through a structured follow-up survey of mothers across regions and the political spectrum. Five issues consistently rose to the top — substance use, abortion and reproductive health, healthcare access and cost, food access and nutrition, and childcare affordability — with striking consistency across geography, education, and ideology in both what mothers prioritize and the underlying stresses shaping family life.

Related themes:

Shared Priorities and Cross-Partisan Alignment Among Mothers

  • Five issues consistently rise to the top — substance use or abuse, abortion and reproductive health, healthcare access and cost, food access and nutrition, and childcare affordability and quality — as the most pressing issues affecting families nationwide.
  • At least 8 in 10 mothers report concern about substance use or abuse in their family or community — the most widely shared issue in the sample.
  • Healthcare, food, and childcare cause widespread stress. Roughly 7 in 10 mothers say healthcare issues have caused stress or harm in their family; 77% cite food access, cost, or nutrition as a major concern; and at least 6 in 10 report stress related to childcare access, cost, or quality.
  • Financial stress is the most common underlying barrier across families. Across open-ended responses, financial stress emerged as the single most frequently cited barrier — regardless of family size — followed by work-life balance and flexible employment challenges.
  • Shared emotional strain across ideologies. Mothers across political backgrounds expressed a common feeling of falling short — financially, emotionally, or socially — highlighting shared pressure despite differing circumstances or beliefs.

Source: Count on Mothers, Issues that Matter Most to Mothers, July 2024. Two-stage study: open-ended responses collected from the Count on Mothers community panel (January–June 2024), followed by a nationally representative survey of U.S. mothers, n=593, weighted across political ideology and region (July 2024). Research led by a PhD-credentialed researcher and an MPH data scientist.

Research Library

Explore Count on Mothers reports — rapid polls and in-depth national studies.

Methodology
Count on Mothers conducts nationally representative research with U.S. mothers, weighted to reflect the population and reported in aggregate. Research is led by a PhD + MPH team. Findings have informed policy, industry, and media, and entered the Congressional Record on childcare, paid leave, and technology policy.
In-depth

Insights into American Mothers' Views on Baby Food Product Safety

This report examines mothers’ concerns about heavy metals and other contaminants in baby and toddler food, drawing on a national survey conducted in collaboration with the Clean Label Project. Nearly 1,000 mothers across the U.S. shared how they assess infant food safety, their awareness of legislative efforts such as California’s AB 899, and where they seek trusted information. Findings show widespread concern about food contaminants, strong support for transparency and regulation, and a notable gap between mothers’ concern and their awareness of existing policy initiatives.
November 29, 2024
View Report →
Rapid Poll

Mothers' Views on the Safe School Meals Act

In October 2024, Count on Mothers examined mothers' views on the Safe School Meals Act, federal legislation introduced in the U.S. Senate in September 2024 to strengthen FDA food safety standards for school meals. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey evaluated the bill's six main provisions — FDA limits on heavy metals, bans on pesticide residues, restrictions on harmful packaging chemicals, food additive reevaluation, grants for farmers and manufacturers to transition to safer practices, and mothers' trust in current FDA standards.
October 31, 2024
View Report →
Rapid Poll

Mothers' Views on the U.S. Education Climate

In September 2024, Count on Mothers examined mothers' views and firsthand experiences with U.S. public schools, including school enrollment patterns, trust in teachers and administrators, perceptions of school environment, and interest in switching school types. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey captured five core dimensions of mothers' relationship to public education and an open-ended question on the most important problem to solve in their district's public schools. Mothers reported broadly positive views of public schools alongside specific, persistent concerns — most prominently bullying, safety, and administrative accountability.
September 30, 2024
View Report →
Rapid Poll

Mothers' Views on the Bipartisan Childcare Package

In August 2024, Count on Mothers examined mothers' views on two bipartisan, bicameral childcare bills introduced by Senators Katie Britt (R-AL) and Tim Kaine (D-VA) — the Childcare Availability and Affordability Act and the Childcare Workforce Act. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey evaluated proposed increases to the Child and Dependent Care Tax Credit, expanded Dependent Care Flexible Spending Accounts (FSAs), and employer tax credits — alongside firsthand experience using these benefits and assessments of which policy mechanisms would most effectively support families.
August 30, 2024
View Report →
To learn more about partnerships, visit Partner With Us
Exploring how independent benchmark data could inform your work?
Partner With Us