We conduct national surveys and qualitative research to help leaders make informed decisions that better serve U.S. families.
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Count on Mothers (CoM) is a national research and insights firm built to elevate the firsthand experiences, needs, and views of U.S. mothers—across all backgrounds, political ideologies, and regions.
We conduct nationally representative surveys and qualitative research that bring forward the real, daily realities of raising children and thriving families in America today.
Count on Mothers data and reports have made a meaningful impact at the highest levels of government. Our findings have been requested by U.S. Senators and Representatives for submission into the Congressional Record and have been cited in official Congressional one-pagers and public statements. They’ve been included in the official record for key federal hearings, including the January 2024 Senate Hearing on Big Tech & Child Online Safety (in support of KOSA), the July 2024 Senate Finance Hearing on the State of Childcare, and the October 2023 Senate Finance Hearing on Paid Leave and Workforce Participation. Our insights inform policymakers and industry leaders, NGOs and grassroots advocacy groups, alike. Partner with us!
Unlike traditional polling firms or media outlets, Count on Mothers (CoM) is a national research firm dedicated to capturing and analyzing the experiences of mothers—across political beliefs, regions, and backgrounds—to bring their perspectives and the needs of U.S. families into policy and industry decision-making and the public discourse.
Through a combination of nationwide surveys and in-depth focus groups, CoM captures both quantitative and qualitative insights that reflect the real experiences and priorities of mothers today. This near real-time data is then translated into public reports and social-ready storytelling content designed to inform and shape mission-aligned areas in health, safety, and financial well-being.
Count on Mothers is a data-driven legislative advocacy tool for mothers with the purpose of surveying mothers’ first-hand knowledge and using that information to impact policies that directly affect the well-being of families.
When a bill that could affect children or families is introduced to the House or Senate, Count on Mothers runs a survey to capture data that will help legislators understand how the legislation could impact American families.
Count on Mothers will provide a quick and easy tool for real-time data during a time-sensitive legislative process.
Our voice is stronger together.
"A mother’s voice speaks not only for herself, but for our future. Count On Mothers understands that. And it's why I was so thrilled to jump in and help grow the voices of mothers where we need them most."
"Data is power. I love the idea of the power of mothers. Imagine 90%+ of mothers stating that they know more than 1 child who died by suicide in the last year. Imagine the clarity that legislators cannot ignore if nonpartisan data shows X% of mothers state Y."
"Mothers are an incredibly passionate and dedicated group. Individually we make a difference in the lives around us every day. Collectively, if we raise our voices, we can make a difference on a national level. Count on Mothers harnesses this potential."
We are focused on one purpose: putting real‑time, firsthand data from mothers into the conversations where consequential decisions are made. Through an ongoing program of nationally representative studies, we capture what families are experiencing right now and translate those findings into clear, actionable briefs for advocacy groups, newsrooms, lawmakers, and industry leaders. When mothers’ voices are in the room, policies, products, and practices align more closely, and safely, with what families actually need. Our collective voice is powerful -- add yours. Contact us to get involved. Read our Founder Story.
Anchor Mom Advisors are a nationwide group of mothers across the political spectrum who bring regional context and lived experience into our research. They advise on survey design, interpret what we hear, and connect with mothers in their communities so our surveys reflect representative, state-by-state realities. Each Anchor Mom is deeply engaged locally and committed to making mothers’ firsthand knowledge visible in decisions that affect kids’ safety, health, and well-being.
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We’re gathering real-time insights
from mothers across the U.S.
Your experience helps guide our research
and ensure mothers' voices are heard.
