As mothers go, so goes the nation.

We conduct research for data-driven insights on behalf of mothers.
Best Advice: Listen to Mothers

For Moms
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Upcoming Survey
Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support


Mothers possess a specific experience raising children, an inherent understanding of power because they see firsthand what works in their families and communities, and a unique perspective on how policies affect families.

Through this survey, we aim to understand the day-to-day impacts on our kids' mental health and, most importantly, what families say they need now to protect and support their kids’ mental well-being.

Click below to get notified when the study launches and follow @countonmothers on Instagram to receive future surveys, reports, and other community insights.

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Subscribe to our newsletter to join our growing community of mothers, participate in our latest surveys, and stay informed on policies that impact your family. Plus, access to raffles & giveaways from the Brands We Love!
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About Count on Mothers

Count on Mothers (CoM) is a civic-tech and industry research platform built to elevate the firsthand experiences, needs, and views of U.S. mothers—across all backgrounds, political ideologies, and regions.

We conduct nationally representative surveys and qualitative research that bring forward the real, daily realities of raising healthy children and thriving families in America today.

Our Impact

Count on Mothers data and reports have made a meaningful impact at the highest levels of government and media. Our findings have been requested by U.S. Senators and Representatives for submission into the Congressional Record and have been cited in official Congressional one-pagers and public statements. They’ve been included in the official record for key federal hearings, including the January 2024 Senate Hearing on Big Tech & Child Online Safety (in support of KOSA), the July 2024 Senate Finance Hearing on the State of Childcare, and the October 2023 Senate Finance Hearing on Paid Leave and Workforce Participation. Our insights inform policymakers and industry leaders, NGOs and grassroots advocacy groups, alike. Partner with us!

Amplifying the Voices of U.S. Mothers

Unlike traditional polling firms or media outlets, Count on Mothers (CoM) represents and works on behalf of mothers—spanning political beliefs, geographic regions, and education levels.. Through a combination of nationwide surveys and in-depth focus groups, CoM captures both quantitative and qualitative insights that reflect the real experiences and priorities of mothers today. This real-time data is then translated into public reports and social-ready storytelling content designed to inform and shape mission-aligned areas in health, safety, and cost of living.

What is count on mothers?

Count on Mothers is a data-driven legislative advocacy tool for mothers with the purpose of surveying mothers’ first-hand knowledge and using that information to impact policies that directly affect the well-being of families.

How does it work?

When a bill that could affect children or families is introduced to the House or Senate, Count on Mothers runs a survey to capture data that will help legislators understand how the legislation could impact American families.

Why does it matter?

Count on Mothers will provide a quick and easy tool for real-time data during a time-sensitive legislative process.

From our Community

Our voice is stronger together.

"A mother’s voice speaks not only for herself, but for our future. Count On Mothers understands that. And it's why I was so thrilled to jump in and help grow the voices of mothers where we need them most."

Gayle Gilman

Los Angeles, CA

"Data is power. I love the idea of the power of mothers. Imagine 90%+ of mothers stating that they know more than 1 child who died by suicide in the last year. Imagine the clarity that legislators cannot ignore if nonpartisan data shows X% of mothers state Y."

Bernardine Wu

New York, NY

"Mothers are an incredibly passionate and dedicated group. Individually we make a difference in the lives around us every day. Collectively, if we raise our voices, we can make a difference on a national level. Count on Mothers harnesses this potential."

Mimi Morningstar

CEO / Creative IT

About Count on Mothers

We are a dedicated team with a mission to compile data that will inform how leaders prioritize our children and families when making decisions that affect their future. Our goal is to collect this important data from mothers and translate it into actionable insights for news organizations, legislators, and industry leaders. We do this monthly, one study at a time. Our voice is stronger together: Contact us to get involved. Read our Founder Story.

The Team

Jennifer Bransford
Founder
Mother of three, Jennifer is the founder of Count on Mothers, a data-driven initiative amplifying the voices of mothers to shape policies that support families. She previously worked in television and led several child-focused philanthropic projects. In 2017, she was invited to the U.N. by the First Lady to discuss bullying prevention after developing a successful safe and supportive schools program. Jennifer is committed to improving the conditions of raising children and making life better for mothers.
Melissa Lawrence, MPH
Director of Data Science
Mother of two, Melissa is a data scientist passionate about using data to generate innovative solutions. Specializing in epidemiology and biostatistics, she has a strong foundation in understanding how statistical analysis drives actionable insights. As a data scientist at a biotechnology company, Melissa makes meaningful contributions through data-driven approaches. But all of this comes second to her most prized work, a one year-old and five year-old daughter.
Dr. Jennifer Brailsford
Director of Research
A new mother, Jennifer is an interdisciplinary scholar deeply committed to advancing child health and well-being through rigorous research and effective implementation strategies. After receiving a PhD in Medical Sociology in 2016, she has dedicated her career to bridging the gap between scientific discovery and real-world application. She's utilized her background to develop qualitative and quantitative research initiatives including study design, recruiting, analysis, and reporting.
Julianne Hogan-Smith
Director of Media and Marketing
Julianne is a seasoned builder of engaged communities with a deep passion for social impact. As Co-founder of Citizen Scientist, Julianne translates complex data into actionable insights, empowering citizen-led solutions to global challenges and demonstrating the transformative power of collective action. Her previous work includes supporting the acquisition of a climate risk platform by S&P Global. At COM, Julianne is committed to ensuring mothers’ voices are central in shaping impactful policies.
Amanda Kanaga
Head of Strategic Partnerships
Mother of four, Amanda serves as CDO of The Nest Climate Campus in NYC. She has worked to scale environmental solutions through cross industry collaborations including private and public sectors, government, policy makers, media, and non-profits. Amanda served as CMO at PeopleOne Health and CRO at SparkPeople, a health technology and Saas platform. Amanda advises COM on business development.
Kimberlee Holmes
Director of Accounting
Mother of a teenager who is now in college, Kimberlee is the president of Superior Bookkeeping and a dedicated mother. She is a passionate believer in the power of motherhood. Over her fifteen+ year career in business management and accounting, she has served on numerous boards and parent committees. As an exemplary accountant, Kim advises COM on accounting and management.
Leonardo Cilmi
Product Design
Leonardo Cilmi is a digital product leader formerly at Facebook and currently at LTK. Before Facebook, Leonardo worked with The National Urban Technology Center, a non-profit dedicated to developing safe and supportive schools through its digital learning curriculum, as well as Artist's Teaching Art, another non-profit committed to teaching kids foundational life skills through art. Leo advises COM on product design and strategy.
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