Mothers from every U.S. region and across the political spectrum, helping Count on Mothers keep its research grounded in what families actually face.
Anchor Mom Advisors are a group of mothers representing all U.S. regions and the political spectrum who advise Count on Mothers on relevance and framing.
Advisors may also participate in Benchmark surveys as members of The Count, CoM's community panel. Advisory input informs what we ask; it does not determine what we find. The CoM research team retains final authority over all methodology and findings.
Apply to Become an Advisor
Anchor Mom Advisors (AMAs) meet periodically to offer their perspectives on emerging issues, review question framing, and help interpret themes surfaced in the data.
Anchor Moms do not determine research outcomes or conclusions. Count on Mothers retains full research independence and methodological rigor in all nationally representative studies.
Their role ensures that our work remains grounded in lived experience while maintaining the credibility required to inform institutional decision-making.
Anchor Mom Advisors are a nationwide group of mothers across the political spectrum who bring regional context and lived experience into our research. They advise on survey design, interpret what we hear, and connect with mothers in their communities so our survey language reflects representative, state-by-state realities. Each Anchor Mom is deeply engaged locally and committed to making mothers’ firsthand knowledge visible in decisions that affect kids’ safety, health, and well-being.
Learn more about Anchor Mom Advisors.
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Many mothers across the U.S. are rarely reached by national research. As an Anchor Mom Advisor, you help bring those voices forward by sharing insights locally and highlighting the concerns mothers are talking about in your community, state, and region.
Your involvement plays an important role in helping national insights reflect the realities of families across the United States.
If this sounds like a good fit, we’d love to hear from you. Connect with us here, your participation is always flexible. Join us in helping ensure mothers’ real experiences are reflected in national insights.
FAQ Items:
We believe in the power of mothers, and the power of numbers. If you’re interested in helping us surface the voices of mothers, reach more moms, and represent your community, we hope you’ll apply to become an Anchor Mom Advisor. Your involvement helps ensure national insights reflect the realities of families across the U.S.
