In the spring of 2022, I was sitting in my car in the pick-up line at my children's school when I heard a policy decision on the radio that would affect families across the country. It struck me how disconnected the discussion seemed from mothers' firsthand experience navigating the realities of raising children. I found myself saying out loud, "Did they ask a mother about that?"
I wished there were a simple, reliable way for leaders to access nationally representative data on how their decisions actually land in families' lives. Not anecdotes, but rigorous, representative insight into what mothers are seeing in classrooms, at kitchen tables, in pediatricians' offices, and in the quiet moments of strain that never make headlines.
Too often, decisions about families move forward without ever asking the people who will live with the results. Mothers are expected to adapt to policies, products, and platforms they weren't consulted on, yet they're rarely asked what they see coming. And what they see isn't ideological. It's practical: the daily, up-close view of how schools, healthcare, technology, and the broader marketplace are actually shaping their children's lives.
So I set out to build a research platform, one that makes high-quality, nationally representative data on mothers' experiences visible, credible, and hard to ignore in the rooms where these decisions get made.
Evidence shows (and we can all feel it anyway) that mothers carry the majority of caregiving responsibility in the United States. They are the largest group charged with children's daily well-being. Their firsthand knowledge of how things are working, or falling short, isn't supplementary. It's essential input for responsible decision-making.
The foundation of this work is representativeness. A rigorous, nationally representative sample ensures that findings accurately reflect American families across geography, political affiliation, and background, without partisan distortion.
What began as a small Instagram campaign in 2022 has grown into a national research firm representing mothers in all 50 states. I am deeply grateful to the mothers who participate in surveys, interviews, and roundtables, contributing their experience with clarity and generosity.
Thank you for being here. If you're a mother, join the count. Every mother's voice belongs in it. And if you're a leader in industry, government, or philanthropy, I'd welcome a conversation about how your organization can support independent, nationally representative research and bring mothers' experience to the table.
With gratitude,
Jenny
