Research

Three years of independent, nonpartisan research grounded in 20,000+ survey responses from mothers across all 50 states — informing policy, industry, and media.

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Insights across the core issues shaping families’ daily lives.

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Across three years of nationally representative research, consistent themes emerged in what U.S. families experience: family pressure, institutional trust, child wellbeing, and shared priorities across party lines. These themes are the foundation of the National Benchmark of U.S. Mothers, which now tracks them as five composite indices, wave over wave.

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Children’s Health, Safety, and Youth-Facing Environments

Nationally representative data show growing maternal concern about how youth-facing environments — including schools, digital platforms, and consumer products — are designed, governed, and regulated. Across these domains, concerns center on safety, accountability, and alignment with children’s developmental needs. Taken together, responses indicate declining confidence in whether current systems consistently prioritize child well-being. Tracking these signals over time provides early visibility into shifts in institutional trust, perceived safety standards, and expectations for governance — critical context as youth-facing systems evolve and oversight frameworks develop.

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AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Mothers' Views on the PROTECT Act and Youth Vaping Recommendations
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Mothers' Views on Big Business and Trust
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Mothers' Views on the U.S. Education Climate
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Child and Family Mental Health Access and Support

Nationally representative data show sustained concern among mothers about children’s emotional well-being, alongside elevated household stress. Across demographic groups, stress remains the most frequently cited obstacle to raising thriving families, and concern about youth substance use is consistently high. Many families report difficulty accessing timely and affordable mental health care. When systems are fragmented or financially out of reach, responsibility shifts back to households. Ongoing measurement in this domain provides early visibility into maternal stress trends, access barriers, institutional trust, and emerging risk signals — critical intelligence for health systems, insurers, educators, and philanthropic leaders designing responsive support structures.

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Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support
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Issues that Matter Most to Mothers
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Mothers' Views on the U.S. Education Climate
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The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Family Economic Security and Cost Pressures

Across healthcare, childcare, housing, food, and essential services, families report sustained financial strain as costs outpace income growth. In nationally representative Count on Mothers research, a majority identify stress and financial insecurity as primary barriers to raising thriving families. Beyond affordability alone, mothers report increasing administrative complexity across childcare, insurance, and basic services — raising the time and cognitive effort required to meet daily needs. Ongoing measurement in this domain provides early visibility into economic stress trends, trade-off behavior, institutional trust, and system-level friction — signals that influence healthcare utilization, education engagement, workforce participation, and long-term family stability.

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The Real Cost of Health Insurance: Exploring Critical Challenges for U.S. Families
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Issues that Matter Most to Mothers
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Mothers' Views on the Bipartisan Childcare Package
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Mothers' Views on the House Bipartisan Paid Leave Working Group Framework
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The Impact of Childcare Costs on Families' Financial Security
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Shared Priorities and Cross-Partisan Alignment Among Mothers

Nationally representative data show that mothers demonstrate consistent alignment across political ideology, geography, age, and education levels on key issues affecting children and families. Agreement — often at supermajority levels — centers on affordability, safety, accountability, and long-term stability across healthcare, childcare, education, and youth-facing systems. In a polarized national environment, this degree of alignment represents a significant and measurable area of stability. Tracking cross-partisan consensus over time provides early insight into emerging pressure points, durable priorities, and opportunities for institutional action that resonate across demographic and political divides.

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AI & Child Safety: Mothers' Views on a Rising Influence in Kids' Lives
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Mothers’ Views on the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA)
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Mothers' Views on Big Business and Trust
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Pulse Check 2025: Mothers on Child Mental Health Impacts, Care, and Support
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The Impact of Childcare Costs on Families' Financial Security
See Data Behind This Theme →

Research Library

Explore Count on Mothers reports — rapid polls and in-depth national studies.

Methodology
Count on Mothers conducts nationally representative research with U.S. mothers, weighted to reflect the population and reported in aggregate. Research is led by a PhD + MPH team. Findings have informed policy, industry, and media, and entered the Congressional Record on childcare, paid leave, and technology policy.
Rapid Poll

Mothers' Views on the Childcare for Working Families Act

In September 2023, Count on Mothers examined mothers' views on the Child Care for Working Families Act (S.1354), federal legislation expanding access to affordable childcare and preschool. The study combined a national survey of mothers across regions and the political spectrum with in-depth interviews with mothers from conservative, moderate, and liberal backgrounds to provide qualitative context. Mothers showed strong cross-partisan support for the bill — including consensus on preschool access, childcare affordability limits, and federal-state cost sharing — with more variation on eligibility thresholds and workforce compensation. The findings were shared with the public and Congressional legislators to inform deliberations on childcare policy.
September 30, 2023
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Rapid Poll

Mothers' Views on the FAMILY Act

In August 2023, Count on Mothers examined mothers' views on the FAMILY Act (S.1714), federal legislation establishing a national paid family and medical leave program. Drawing on mothers across regions and the political spectrum, the survey captured firsthand experience with health, caregiving, and work-related leave. Mothers showed strong cross-partisan agreement on core paid leave protections — including up to 12 weeks of paid leave, job-return guarantees, and partial wage replacement — with more varied views on specific implementation provisions. The aggregated findings were shared with the public and Congressional legislators to inform deliberations on paid leave policy.
August 31, 2023
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Rapid Poll

Parents Bill of Rights

In July 2023, Count on Mothers examined mothers' views on the Parents Bill of Rights (H.R.5), a federal bill addressing parental rights in K–12 education. Drawing on mothers across regions and the political spectrum, the survey captured firsthand experience with public education and family decision-making. Mothers showed strong cross-partisan agreement on many core provisions of the bill — including the right to attend School Board meetings and parental consent for medical examinations — while expressing more varied views on specific implementation measures. The aggregated findings were shared with Congressional legislators to inform deliberations on policies affecting children and families.
July 31, 2023
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Rapid Poll

Mothers' Views on the Protecting Kids on Social Media Act

In June 2023, Count on Mothers examined mothers' views on the components of the "Protecting Kids on Social Media Act" (later renamed the "Kids Off Social Media Act," or KOSMA). Drawing on mothers across regions and the political spectrum, the survey captured firsthand perspectives on minimum age requirements, parental consent, and algorithmic protections for children. Mothers showed strong cross-partisan agreement on core components of the bill, including a minimum age of 13 for social media engagement and restrictions on algorithmic content targeting minors.
June 30, 2023
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