Mothers' Views on Big Business and Trust
June 28, 2024
Rapid Poll

In June 2024, Count on Mothers examined mothers' views on major industries and corporate accountability — identifying which sectors mothers find most concerning for families and capturing open-ended feedback directed at corporate leaders. Drawing on a nationally representative sample of mothers across regions and the political spectrum, the survey measured industry-level concern, sentiment toward business leadership, and the institutional pressure points families navigate daily. Mothers showed strong cross-partisan alignment on deep mistrust of corporate decision-making, with consistent concern that profit is prioritized over children's safety and family well-being.

Related themes:

Shared Priorities and Cross-Partisan Alignment Among Mothers

Family Economic Security and Cost Pressures

  • Food, tech, and health insurance topped mothers' concerns about industries impacting families. Food and drug manufacturers were the most troubling industry (58.5%), followed by tech companies (41.8%) and health insurance companies (41.4%).
  • 80% of mothers expressed negative sentiment toward business leaders when asked what they would say to corporate executives — reflecting a shared perception of harm, lack of accountability, and disregard for families.
  • Mothers raised heightened concern about social media and healthcare delivery. Social media was identified as uniquely harmful due to addiction and mental health impacts; healthcare providers were cited for rushed, dismissive, or ineffective care.
  • Childcare and education emerged as systemic pressure points despite not being traditionally viewed as corporate sectors. Mothers raised concerns about affordability, access, and increasing privatization.
  • Cross-partisan alignment despite ideological differences. Mothers across the political spectrum consistently conveyed that families feel unprotected and deprioritized by major institutions — a bipartisan message that emerged independent of partisan framing.

Source: Count on Mothers, Mothers' Views on Big Business and Trust, June 2024. Nationally representative survey of U.S. mothers, n=650, weighted across political ideology and region. Research led by a PhD-credentialed researcher and an MPH data scientist.

Research Library

Explore Count on Mothers reports — rapid polls and in-depth national studies.

Methodology

Count on Mothers conducts nationally representative research with U.S. mothers, weighted to reflect the population and reported in aggregate. Research is led by a PhD + MPH team. Findings have informed policy, industry, and media, and entered the Congressional Record on childcare, paid leave, and technology policy.
Exploring how independent benchmark data could inform your work?
Partner With Us