Comprehensive, large-sample national research capturing the lived experiences of U.S. mothers, with detailed demographic insights and optional qualitative components.
Underwritten studies are full-scale research projects designed to explore a specific issue in depth. These studies include large, nationally representative samples, demographic detail, and may integrate qualitative interviews or roundtables.
Each study includes transparent methodology, sampling, weighting, and detailed reporting aligned with nonpartisan standards.
Organizations choose Count on Mothers for rigorous methods, national reach, and real-time insights uniquely grounded in the lived experiences of U.S. families.
Study design & scoping
National survey instrument (developed collaboratively)
Large, representative sample of U.S. mothers
Full analysis and chart package
Optional focus groups or roundtables
Public-facing report
Slide deck or fact sheets (optional)
Early-access private briefing
Our study process moves from clear objectives to rigorous fieldwork and transparent reporting, ensuring leaders receive comprehensive, actionable insight on issues affecting U.S. families.
1) Scoping & Research Objectives
2) Survey Instrument Development
3) Fielding & Optional Qualitative Work
4) Analysis & Reporting
5) Briefing & Optional Public Release
Underwritten studies are well suited for organizations that need deep, nationally representative insight to guide long-term strategy, strengthen programs, or inform policy and industry decisions affecting family safety, health, and well-being.
Policy campaigns
Multi-stakeholder initiatives
Philanthropic strategy
Anchor reports
Issue advocacy
Media partnerships
Research to inform long-term strategy
Tell us the issue you’d like to explore and your preferred timeline. We’ll follow up with scope, potential designs, and next steps.
