In the spring of 2022, I was sitting in my car in the pick-up line at my children’s school when I heard a policy decision on the radio that would affect families across the country. The discussion felt disconnected from mothers’ first-hand experience navigating the realities of raising children. I found myself saying aloud, “Did they ask a mother about that?”
I wished there were a simple, reliable way for leaders to access nationally representative data on how decisions shape families’ everyday lives. Not anecdotes. Not advocacy talking points. But rigorous, representative insight into what mothers are actually seeing in classrooms, at kitchen tables, in pediatricians’ offices, in professional workspaces, and in moments of strain that rarely make headlines.
Too often, industry and government decisions move forward without systematically incorporating the lived experience of families managing the downstream consequences. Families are asked to adapt to policies, platforms, and institutional changes they did not design, yet they are rarely treated as a primary source of foresight. What they observe is not ideological. It is practical. It is pattern recognition from daily proximity to children and systems.
I did not set out to build an advocacy organization. I set out to build a research platform that makes high-quality, nationally representative data on mothers’ experiences visible, accessible, and difficult to ignore while policies and institutional strategies are being debated.
Evidence shows, and we can all feel it, that mothers carry the majority of caregiving responsibility in the United States. They are the largest group charged with children’s daily well-being. Their first-hand knowledge of how systems function or fail is not supplementary. It is essential input for responsible decision-making.
The foundation of this work is representativeness. A rigorous, nationally representative sample ensures findings reflect American families across geography, political affiliation, and background without partisan distortion.
What began as a small Instagram campaign in 2022 has grown into a national research firm representing mothers in all 50 states. I am deeply grateful to the mothers who participate in surveys, interviews, and roundtables, contributing their experience with clarity and generosity.
Thank you for being here. Join the count and support independent, nationally representative research that elevates mothers’ lived experience into the rooms where consequential decisions are made.
Jenny
