The PROTECT Act and Recommendations from the Youth Vaping Epidemic Report
Rapid

In April 2024, Count on Mothers surveyed 595 mothers across 49 states and a broad range of political ideologies to understand their views on federal recommendations for regulating e-cigarettes, including provisions from the Senate Permanent Subcommittee on Investigations report and the PROTECT Act. Mothers shared perspectives based on firsthand experience with youth vaping and access to e-cigarette products. Aggregated findings were shared with the Senate Subcommittee and the public to inform ongoing policy discussions. Overall, mothers across the political spectrum expressed strong agreement on the need for strengthened federal research, regulation, and enforcement to reduce youth e-cigarette use.

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April 30, 2024
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Family Economic Security and Cost Pressures

Shared Priorities and Cross-Partisan Alignment Among Mothers

  • Strong support for federal research and education:
    More than 78% of mothers agreed that the CDC should be authorized to invest $500 million over five years in research and education to reduce youth e-cigarette use.
  • Broad agreement on restricting flavored products:
    Large majorities of mothers across political ideologies supported enforcing restrictions on flavored e-cigarettes that promote youth initiation, with support ranging from 86% among very conservative mothers to over 97% among very liberal mothers.
  • Consensus on updating marketing regulations:
    Between 87% and 91% of mothers agreed that federal laws governing the marketing of age-restricted products should be updated to reflect current advertising and promotional practices.
  • Support for evaluating social media safeguards:
    Over 80% of mothers agreed that Congress should assess the effectiveness of social media age-gating tools and require companies to strengthen protections for minors.
  • Concerns about access and enforcement:
    Mothers frequently cited easy access to vaping products, inadequate ID checks, and purchases through adults as key concerns, alongside calls for stronger education efforts and stricter laws to limit youth exposure.
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Count on Mothers conducts nationwide surveys and qualitative research with U.S. mothers. Findings are analyzed and reported in aggregate to inform research publications and decision-making related to families.
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